How Charitable is the NFL Pink Campaign?

For the past number of years, the NFL has done their best in October to support Breast Cancer Awareness month. This past October was no different as all the NFL teams sported pink aspects to their uniforms throughout the entire month. Notwithstanding the fact that the NFL’s efforts provide great awareness to the American Cancer Society, according to the Business Insider, the unfortunate reality of this situation is that it has been alleged that the NFL actually does not turn over substantial profits to the American Cancer Society. This is because of all the NFL pink products which are sold, only 5% of the gross sales are donated to the American Cancer Society, with the remainder of the profits remaining with the NFL.

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